In recent years, many companies have become more community-minded, concerned with
preserving the environment through reducing their carbon footprint, serving higher goals
beyond the main one of profitability.
People who want to work in companies where they feel their contributions are meaningful are attracted to firms that have corporate missions focused on giving back to their community and society. Idealistic attitudes are a driving force, with the newer generation considering socially responsible employers as attractive places to work and see their careers progress.
“If one advances confidently in the direction of his dreams, and endeavors to live the life he imagined, he will meet with a success unexpected in common hours.” – Henry David Thoreau